Muzmatch: the dating software changing the way in which Muslims find love

Muzmatch: the dating software changing the way in which Muslims find love

Shahzad Younas’s Muslim dating software aided 15,000 partners meet to get hitched. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO for the Muslim matching app Muzmatch. “It’s a phrase that is generalised it strikes the nail in the mind. If I’m fulfilling a woman, we’re both reasoning, is this individual wedding product?”

Muzmatch is oftentimes dubbed the Muslim Tinder but Younas is certainly not therefore satisfied with the contrast. It utilizes some typical structures that are dating-app such as for instance swipes and likes, but rather of centering on casual hook-ups it’s all about assisting Muslims find anyone to marry.

Numerous Muslims are required to marry young also to some body for the faith that is same. Choices consist of using a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to get a proper partner. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.

Younas quit his work as a good investment banker and invested half a year working 18-hour times to produce Muzmatch in their bed room. 6 months after introducing, the software had produced its first wedding.

“A few got in contact to express ‘thank you, we got hitched due to your app’. I became like, OK, this will be real,” he said. The outcomes talk on their own: Muzmatch has one or more . 5 million users plus some 15,000 partners have hitched after fulfilling onto it.

It produced title it me you’re searching for? for it self away from Muslim community by way of an advertisement campaign that went regarding the Tube this past year featuring Lionel Richie singing: “Halal, is” with regards to rivals, the software ranks greater for packages as compared to other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), in accordance with analytics business App Annie, so it’s no wonder the major relationship organizations came knocking.

Younas won’t mention who, but claims he has turned them straight straight straight down everytime. “We’re for an objective to change how Muslims across the world think of marriage, and acquire married.”

Lots of work switches into making sure Muzmatch is really a safe area for Muslims to chat and satisfy on the web. In 2016, the working platform introduced selfie verification to make certain every person from the application is whom they do say these are generally. The organization features a group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features find an american wife are embedded. Users can request a chaperone show up in conversations in the software, such as for instance a member of family, as per an Islamic principle that after unmarried gents and ladies chat a party that is third show up. Users also can make sure they have no profile image to their account or details such as for instance their name that is full they may be as personal online as you possibly can. “It’s about comprehending that Muslims are incredibly diverse therefore we don’t wish to force individuals down a road that is particular. You want to function as the safe room and offer top-level privacy to your users,” says Younas.

Security is vital for other reasons. “We get lots of EDL kinds and Right-wing individuals providing that you great deal of abuse — putting up Bin Laden photos and all sorts of that sort of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” In the upside, Muzmatch comes with non-Muslims registering since they’re interested in the faith, such the man that is 50-plus changed into Islam after fulfilling some body from the software. “The human being tales can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a line that is tricky walk down but I think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability by way of its premium paid-for tier however the next phase is to keep to enhance the application and its particular features, and expand the group and its particular reach. “Purely for a figures foundation, one-fifth around the globe is Muslim,” claims Younas. “On top of the, we estimate there are about 400 million Muslims who will be solitary and qualified. We glance at that, and we’ve not produced dent.”

The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon accelerator that is valley-based Combinator – Younas participated when you look at the programme back 2017 – also as Luxor Capital.

«Shahzad has obviously made a thing that individuals want,» claims Tim Brady, someone at Y Combinator. «He is just a founder that is resourceful is playing their users plus in the procedure is promoting an excellent solution for the Muslim community, in a fashion that conventional organizations have actually did not do.»

Beyond bringing individuals together, Younas additionally desires to alter attitudes into the Muslim world to make certain that marriage is approached in a way that is modern. “My vision is the fact that whenever Muslims across the world think of engaged and getting married Muzmatch pops into the mind — plus it is like a clear, non-taboo move to make,” he states. “I always think Muslims are five years behind the main-stream, specially when it comes down to technology. Now it is time in order for them to get up.”

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